Champú ICON Purify 70ml

ICON Purify Shampoo 70ml

Get your hair ready by starting with Purify by ICON. Purify is a plant-based, clarifying, paraben-free shampoo that rids hair of buildup, chemicals, and environmental stress.

Purify uses more cleansing ingredients to remove all unwanted residue and contaminants from the hair. Its formula uses a blend of strengthening and moisturizing acids and proteins to hydrate and increase the strength and flexibility of the hair strands, restoring the health, volume and shine of the hair and preparing it for treatment, semi-demi permanent color or chemical service.

Wet your hair and apply Purify to your hands, massaging it in and covering your hair with its rich foam. Rinse and repeat a new application, letting the foam envelop your hair and act for 2 or 3 minutes.

When you rinse it, you will have a feeling of deep cleanliness while your hair feels free, pure and light.

Eliminates waste build-up.
Prepares hair for semi, demi coloring.
Prepares hair to absorb treatments and nutrients.