ICON Pure Light Toning Shampoo 1 Liter

ICON Pure Light - Toning shampoo 1000ml

ICON violet shampoo. Designed to neutralize white hair to brown hair. White hair, with gray hair , oxidizes and turns yellow over time. Pure light neutralizes the yellow reflection to have a bright, attractive white.

Bleached hair is fragile and sensitive, it can become worn and yellow. Pure Light by ICON neutralizes the yellow background to create a luminous and balanced blonde hair from root to tip, like a Nordic blonde.

ICON Pure Light improves hair texture. ICON Pure Light neutralises golden highlights to achieve a natural blonde colour. It is important to massage the product well into your hands before applying it to soften and smooth the hair.

Brown tones tend to oxidize, obtaining coppery reflections, and Pure Light neutralizes them to achieve a balanced brown.

Brown tones tend to turn red over time. ICON Pure Light achieves natural brown hair.

Applying ICON Pure Light Shampoo is very simple, just apply it to your hair from roots to ends and leave it on for 2 to 5 minutes.

ICON Pure Light is a shampoo suitable for all hair types. It is part of a color-protecting regimen, keeping it intact between each dye application .